About The Client
CupitorConsientia is a management consulting and service corporation that believes technology should adapt to the way people think and provide clear benefits
What I Did
Through competitive analysis I evaluated client’s position in the market and developed personas that helped in visualize logo as well as other graphical elements.
Project Summary
The main objective of this project was to evaluate the existing logo and CupitorConsientia website and redesign it to reflect the company’s unique management consulting approach to global audiences.
Tools Used
Interviews
Pencil and paper
Illustrator
Photoshop
Word Press
Axure RP Pro
InVision
Pencil and paper
Illustrator
Photoshop
Word Press
Axure RP Pro
InVision
Responsive Evaluation
I proposed several improvements to enhance the current website by making it responsive, user-friendly, and optimized for various devices. These suggestions included updating the site to ensure it requires no zooming on phones or tablets and optimizing content for specific device viewing as well as for SEO. I also recommended integrating social media platforms for seamless communication with customers, ensuring consistent access to social media from both phones and laptops. Additionally, I focused on improving the user experience and providing recommendations to enhance interaction with both existing and potential customers.
Competitive Advantage
Company competitive advantage lies in offering end-to-end integrated services, from conception to implementation, tailored to your business's unique needs. They focus on optimizing your company’s performance by making the best use of its existing resources, while providing user-friendly solutions designed specifically for your operations. By thoroughly understanding clients business, its goals, and challenges, they help identify and implement solutions that drive success and resolve any issues that may arise.
Success Measurements
CupitorConsiencia will measure the success of the website by enhancing service awareness through several key improvements. These include implementing a responsive design that works seamlessly across all browsers and smart devices, presenting a clear mission statement that communicates the value of the service to clients, and outlining methodologies that explain how these goals will be achieved. Additionally, testimonials will be featured to demonstrate a proven track record of success, while selected keywords and phrases will improve search visibility. Geolocation tools, including maps, addresses, and phone numbers, will ensure easy access to contact information.
Target Segment - Users
Typical visitors to CupitorConsientia’s website include business owners across various sectors such as retail, franchise operations, and charitable organizations, as well as mutual societies, cooperatives, and trade unions. The site also attracts credit unions, sports clubs, industry associations, and retired servicemen’s clubs. Additionally, it serves visitors from telecommunications, strategic goods and services, natural resources and energy, politically sensitive businesses, broadcasting, and industries involved with demerit goods like alcohol, as well as merit goods like healthcare.
Mood Board
I created a mood board featuring a curated collection of images, color palettes, photography, typography samples, concept ideas, and graphic icons. This serves as the foundation for developing the final product’s visual style guide
Logo Design
The final logo achieves a clean, elegant design that strikes a perfect balance between the graphic element and typography.
Business Card Design
I designed a double-sided, monochromatic business card that combines elegance with a bright, eye-catching appeal.
Icons Design
I designed a set of icons for the website using Illustrator, aiming to create elegant lines that complement the simple yet sophisticated style we wanted to achieve. These icons will serve as graphic elements in the services section of the website.
Sitemap
The sitemap helped to visualize the basic structure and navigation of a website.
Wireframe
Arranging elements, content and a simple navigation were some of the methods I used to create a visual representation that speaks to CupitorCosientia's audience.
High Fidelity Screen
Here are some examples of the final website design. My client is happy with the idea and the approach for the design. The PDF deliverable was used by the client to present it internally to get buy-in for budget to proceed with the website build and design.
