Overview
I was tasked with creating the PowerHub platform's Trade Show Exhibition Design, emphasizing the development of clean, cohesive vector images that encapsulate our core features. The project aimed to establish a powerful visual presence for PowerHub at trade shows.
The Challenge
One of the primary challenges was maintaining brand consistency across all design elements to align with PowerHub’s identity while balancing simplicity and detail.
Process
Understanding the Brand Identity
Research
Sketching & Wire-framing
Visual Hierarchy
Consistent Iconography
Iterative Feedback
Final Deliverables: Vector images
Research
Sketching & Wire-framing
Visual Hierarchy
Consistent Iconography
Iterative Feedback
Final Deliverables: Vector images
The Solution
I integrated the company's vibrant green, white, and grey palette to create bold, large-format graphics and to ensure clarity and engagement, I minimized the use of text, focusing only on core messaging.
My Role
I collaborated closely with the project manage, marketing and Sales Teams
Adobe XD
Adobe Illustrator
Adobe Illustrator
Trade Show Display and Branding Template Design
For the PowerHub trade show designs, I aimed to create a design that stays true to the brand’s clean image. I used the signature green palette to reflect PowerHub’s focus on renewable energy and incorporated bold visuals like wind turbines and solar panels to emphasize that.
Adobe Illustrator Template
Table Throw and Case Counter Cover Mock-up Designs
Tension Fabric Display Design
Pull-Up Banner Design
For the PowerHub banners, I focused on creating a visually striking design using green geometric patterns to symbolize growth and innovation, paired with clean typography and concise messaging to communicate PowerHub's value to asset managers in the renewable energy sector.
Trade Show Merchandise Design
I created a range of branded merchandise, including card holder, polo shirts, and even custom socks, to strengthen brand recognition. These items follow the brand's colour palette and design guidelines.
